Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

  1. Garrido-Morgado, Á.
  2. González-Benito, Ó.
  3. Martos-Partal, M.
  4. Campo, K.
Aldizkaria:
Journal of Retailing

ISSN: 0022-4359

Argitalpen urtea: 2021

Alea: 97

Zenbakia: 3

Orrialdeak: 477-491

Mota: Artikulua

DOI: 10.1016/J.JRETAI.2020.10.005 GOOGLE SCHOLAR
Datuen iturria: Scopus