Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
ISSN: 0022-4359
Année de publication: 2021
Volumen: 97
Número: 3
Pages: 477-491
Type: Article
ISSN: 0022-4359
Année de publication: 2021
Volumen: 97
Número: 3
Pages: 477-491
Type: Article