Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

  1. Aljarah, A.
  2. Ibrahim, B.
  3. Lahuerta-Otero, E.
  4. García de los Salmones, M.D.M.
Current Issues in Tourism

ISSN: 1368-3500

Year of publication: 2023

Volume: 26

Issue: 20

Pages: 3397-3410

Type: Article

DOI: 10.1080/13683500.2022.2139225 GOOGLE SCHOLAR