Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

  1. Aljarah, A.
  2. Ibrahim, B.
  3. Lahuerta-Otero, E.
  4. García de los Salmones, M.D.M.
Revista:
Current Issues in Tourism

ISSN: 1368-3500

Ano de publicación: 2023

Volume: 26

Número: 20

Páxinas: 3397-3410

Tipo: Artigo

DOI: 10.1080/13683500.2022.2139225 GOOGLE SCHOLAR
Fonte de datos: Scopus