Gender Differences in Advertising Engagement Using the Case of Facebooks Ads
- Lahuerta-Otero, Eva
- Cordero-Gutierrez, Rebeca
- KhosrowPour, M
Buch:
ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION
- KhosrowPour, M
ISBN: 978-1-5225-2256-0, 978-1-5225-2255-3
Datum der Publikation: 2018
Seiten: 3359-3370
Art: Buch-Kapitel