Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

  1. Lahuerta-Otero, Eva
  2. Cordero-Gutierrez, Rebeca
  3. KhosrowPour, M
Liburua:
ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION
  1. KhosrowPour, M

ISBN: 978-1-5225-2256-0,  978-1-5225-2255-3

Argitalpen urtea: 2018

Orrialdeak: 3359-3370

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-5225-2255-3.CH293 GOOGLE SCHOLAR
Datuen iturria: WoS