Recency, Frequency, Monetary Value, Clustering, and Internal and External Indices for Customer Segmentation from Retail Data

  1. Wilbert, H.J.
  2. Hoppe, A.F.
  3. Sartori, A.
  4. Stefenon, S.F.
  5. Silva, L.A.
Journal:
Algorithms

ISSN: 1999-4893

Year of publication: 2023

Volume: 16

Issue: 9

Type: Article

DOI: 10.3390/A16090396 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus