Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism

  1. Ibrahim, B.
  2. Aljarah, A.
  3. Sawaftah, D.
Zeitschrift:
Sustainability (Switzerland)

ISSN: 2071-1050

Datum der Publikation: 2021

Ausgabe: 13

Nummer: 4

Seiten: 1-16

Art: Artikel

DOI: 10.3390/SU13042277 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus