Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism

  1. Ibrahim, B.
  2. Aljarah, A.
  3. Sawaftah, D.
Revue:
Sustainability (Switzerland)

ISSN: 2071-1050

Année de publication: 2021

Volumen: 13

Número: 4

Pages: 1-16

Type: Article

DOI: 10.3390/SU13042277 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus