Applying the triple coherence line to in-store marketing plans to increase private label market share

  1. Garrido-Morgado, Á.
  2. González-Benito, Ó.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2024

Ausgabe: 77

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2023.103642 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus