Applying the triple coherence line to in-store marketing plans to increase private label market share

  1. Garrido-Morgado, Á.
  2. González-Benito, Ó.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2024

Alea: 77

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2023.103642 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus