Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity
- Ibrahim, B.
- Hazzam, J.
- Ali Qalati, S.
- Aljarah, A.
- Dobson, P.
Aldizkaria:
Journal of Marketing Communications
ISSN: 1466-4445, 1352-7266
Argitalpen urtea: 2024
Mota: Artikulua