Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity

  1. Ibrahim, B.
  2. Hazzam, J.
  3. Ali Qalati, S.
  4. Aljarah, A.
  5. Dobson, P.
Revue:
Journal of Marketing Communications

ISSN: 1466-4445 1352-7266

Année de publication: 2024

Type: Article

DOI: 10.1080/13527266.2024.2338788 GOOGLE SCHOLAR