
ISMAEL
BECERRIL CASTRILLEJO
Researcher in the period 2020-2023
PhD school: ECONOMÍA DE LA EMPRESA
Institute: INSTITUTO MULTIDISCIPLINAR DE EMPRESA
Area: Marketing and Market Research
Research group: ORGANIZACIÓN DE EMPRESAS Y MARKETING
Doctor by the Universidad de Salamanca with the thesis Value perception and post-purchase behaviors of recurring customers evidence in hedonic services with contractual and non-contractual linkage 2023. Supervised by Dr. Pablo Muñoz Gallego.