Institute: INSTITUTO MULTIDISCIPLINAR DE EMPRESA

Area: Marketing and Market Research

Research group: ORGANIZACIÓN DE EMPRESAS Y MARKETING

Email: i.becerril@usal.es

Doctor by the Universidad de Salamanca with the thesis Value perception and post-purchase behaviors of recurring customers evidence in hedonic services with contractual and non-contractual linkage 2023. Supervised by Dr. Pablo Muñoz Gallego.