Tese doutoral

  1. Study of strategies of merchandising, promotion and private label in retail 2014

    Universidad de Salamanca

Teses dirixidas (2)

  1. Sensory stimuli to influence customer engagement in digital contexts 2022

    Universidad de Salamanca

    Valenzuela Gálvez, Evelyn Sophía

  2. Private label supplier disclosure: implications for manufacturers, retailers and consumers 2020

    Universidad de Salamanca

    Pérez Santamaría, Samanta