María Mercedes
Martos Partal
Catedrática de Universidad
Manuel Alejandro
Morales Serazzi
Manuel Alejandro Morales Serazzi-rekin lankidetzan egindako argitalpenak (1)
2023
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Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215