Publikationen, an denen er mitarbeitet Eva Lahuerta Otero (6)

2024

  1. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

  2. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

    European Journal of Innovation Management, Vol. 27, Núm. 4, pp. 1160-1181

2023

  1. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410

2022

  1. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

    Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622

  2. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

    Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605

2021

  1. Power brand defense up, my friend! stimulating brand defense through digital content marketing

    Sustainability (Switzerland), Vol. 13, Núm. 18