Publicacións nas que colabora con Eva Lahuerta Otero (6)

2024

  1. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

2023

  1. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410

2022

  1. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

    Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622

  2. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

    Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605

  3. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

    European Journal of Innovation Management

2021

  1. Power brand defense up, my friend! stimulating brand defense through digital content marketing

    Sustainability (Switzerland), Vol. 13, Núm. 18