Publications (28) AHMAD ALJARAH publications

filter_list

2025

  1. Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance

    Marketing Intelligence and Planning

  2. In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement

    Internet Research, Vol. 35, Núm. 3, pp. 1406-1426

  3. Isolation marketing: social isolation and virtual gift donation intention

    Management Decision

2024

  1. Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity

    Journal of Marketing Communications

  2. Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust

    FIIB Business Review, Vol. 13, Núm. 5, pp. 570-585

  3. Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing

    British Food Journal, Vol. 126, Núm. 8, pp. 3157-3176

  4. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

  5. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

    European Journal of Innovation Management, Vol. 27, Núm. 4, pp. 1160-1181

  6. The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach

    European Journal of Innovation Management, Vol. 27, Núm. 5, pp. 1723-1742

2023

  1. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410

  2. The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

    Journal of Marketing Communications, Vol. 29, Núm. 1, pp. 1-25

2022

  1. Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting

    International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 5, pp. 1030-1054

  2. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

    Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622

  3. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

    Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605

2021

  1. Brand value sources in banking industry: Evidence for marketing communication across generational cohorts

    Polish Journal of Management Studies, Vol. 23, Núm. 1, pp. 151-171

  2. How brand symbolism, perceived service quality, and CSR skepticism influence consumers to engage in citizenship behavior

    Sustainability (Switzerland), Vol. 13, Núm. 11

  3. Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate

    Emerald Studies in Finance Insurance and Risk Management: New Challenges for Future Sustainability and Wellbeing (Emerald Group Publishing Ltd.), pp. 441-462

  4. Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism

    Sustainability (Switzerland), Vol. 13, Núm. 4, pp. 1-16

  5. Power brand defense up, my friend! stimulating brand defense through digital content marketing

    Sustainability (Switzerland), Vol. 13, Núm. 18

  6. The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust

    International Journal of Data and Network Science, Vol. 5, Núm. 2, pp. 97-106