AHMAD
ALJARAH
Investigador Predoctoral
Publicaciones (23) Publicaciones de AHMAD ALJARAH
2024
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Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity
Journal of Marketing Communications
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Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Management Decision, Vol. 62, Núm. 2, pp. 532-548
2023
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Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense
Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410
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Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust
FIIB Business Review
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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
Journal of Marketing Communications, Vol. 29, Núm. 1, pp. 1-25
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The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
European Journal of Innovation Management
2022
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Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting
International Journal of Hospitality and Tourism Administration, Vol. 23, Núm. 5, pp. 1030-1054
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Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622
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The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605
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The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
European Journal of Innovation Management
2021
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Brand value sources in banking industry: Evidence for marketing communication across generational cohorts
Polish Journal of Management Studies, Vol. 23, Núm. 1, pp. 151-171
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How brand symbolism, perceived service quality, and CSR skepticism influence consumers to engage in citizenship behavior
Sustainability (Switzerland), Vol. 13, Núm. 11
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Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
Emerald Studies in Finance Insurance and Risk Management: New Challenges for Future Sustainability and Wellbeing (Emerald Group Publishing Ltd.), pp. 441-462
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Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism
Sustainability (Switzerland), Vol. 13, Núm. 4, pp. 1-16
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Power brand defense up, my friend! stimulating brand defense through digital content marketing
Sustainability (Switzerland), Vol. 13, Núm. 18
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The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust
International Journal of Data and Network Science, Vol. 5, Núm. 2, pp. 97-106
2020
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Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?
Social Responsibility Journal, Vol. 17, Núm. 5, pp. 631-647
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Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination
Journal of Promotion Management, Vol. 26, Núm. 4, pp. 544-568
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Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
Social Responsibility Journal, Vol. 16, Núm. 1, pp. 28-49
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The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination
Journal of Promotion Management, Vol. 26, Núm. 7, pp. 1038-1072