Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
- Aljarah, A.
- Bayram, P.
Libro:
Emerald Studies in Finance Insurance and Risk Management: New Challenges for Future Sustainability and Wellbeing
ISBN: 9781800439696
Año de publicación: 2021
Páginas: 441-462
Tipo: Capítulo de Libro