ECONOMÍA DE LA EMPRESA
Escola de doctorat
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KU Leuven
Lovaina, BélgicaPublicacions en col·laboració amb investigadors/es de KU Leuven (3)
2021
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Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491
2018
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Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98
2015
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Improving Sales of Private Labels in Store
Springer Proceedings in Business and Economics