O emprego da fraseoloxía como recurso específico na publicidade
- Ferro Ruibal, Xesús
ISSN: 1698-7861
Año de publicación: 2010
Número: 12
Páginas: 233-246
Tipo: Artículo
Otras publicaciones en: Cadernos de fraseoloxía galega
Resumen
This paper deals with the study of phraseology in advertising and its translation. The focus is on the type of phraseology used in translated or adapted advertisements. Our aim is to analyse to what extent phraseology is a specific resource in advertising and to determine how it is used specifically. This paper also aims to establish the importance of phraseology in Transalation and Interpreting Studies.