Assessment of potential retail segmentation variables an approach based on a subjective MCI resource allocation model

  1. González-Benito, O.
  2. Greatorex, M.
  3. Muñoz-Gallego, P.A.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2000

Alea: 7

Zenbakia: 3

Orrialdeak: 171-179

Mota: Artikulua

DOI: 10.1016/S0969-6989(99)00026-0 GOOGLE SCHOLAR
Datuen iturria: Scopus