Assessment of potential retail segmentation variables an approach based on a subjective MCI resource allocation model

  1. González-Benito, O.
  2. Greatorex, M.
  3. Muñoz-Gallego, P.A.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Ano de publicación: 2000

Volume: 7

Número: 3

Páxinas: 171-179

Tipo: Artigo

DOI: 10.1016/S0969-6989(99)00026-0 GOOGLE SCHOLAR
Fonte de datos: Scopus