Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

  1. González-Benito, Ó.
  2. González-Benito, J.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2005

Volume: 34

Issue: 8

Pages: 797-829

Type: Article

DOI: 10.1016/J.INDMARMAN.2005.01.002 GOOGLE SCHOLAR
Data source: Scopus