Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

  1. González-Benito, Ó.
  2. González-Benito, J.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2005

Alea: 34

Zenbakia: 8

Orrialdeak: 797-829

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2005.01.002 GOOGLE SCHOLAR
Datuen iturria: Scopus