Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations

  1. González-Benito, Ó.
  2. González-Benito, J.
Revue:
Industrial Marketing Management

ISSN: 0019-8501

Année de publication: 2005

Volumen: 34

Número: 8

Pages: 797-829

Type: Article

DOI: 10.1016/J.INDMARMAN.2005.01.002 GOOGLE SCHOLAR
La source de données: Scopus