S-shape relationship between customer satisfaction and willingness to pay premium prices for high quality cured pork products in Spain

  1. Cotes-Torres, A.
  2. Muñoz-Gallego, P.A.
  3. Cotes-Torres, J.M.
Journal:
Meat Science

ISSN: 0309-1740

Year of publication: 2012

Volume: 90

Issue: 3

Pages: 814-818

Type: Article

DOI: 10.1016/J.MEATSCI.2011.11.020 GOOGLE SCHOLAR
Data source: Scopus