Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption

  1. González-Benito, Ó.
  2. Martos-Partal, M.
Zeitschrift:
Journal of Business Economics and Management

ISSN: 2029-4433,  1611-1699

Datum der Publikation: 2014

Ausgabe: 15

Nummer: 5

Seiten: 935-950

Art: Artikel

DOI: 10.3846/16111699.2012.744346 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus