Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption

  1. González-Benito, Ó.
  2. Martos-Partal, M.
Journal:
Journal of Business Economics and Management

ISSN: 2029-4433,  1611-1699

Year of publication: 2014

Volume: 15

Issue: 5

Pages: 935-950

Type: Article

DOI: 10.3846/16111699.2012.744346 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus