Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption

  1. González-Benito, Ó.
  2. Martos-Partal, M.
Aldizkaria:
Journal of Business Economics and Management

ISSN: 2029-4433,  1611-1699

Argitalpen urtea: 2014

Alea: 15

Zenbakia: 5

Orrialdeak: 935-950

Mota: Artikulua

DOI: 10.3846/16111699.2012.744346 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus