Understanding how the functional integration of purchasing and marketing accelerates new product development

  1. Gonzalez-Zapatero, C.
  2. Gonzalez-Benito, J.
  3. Lannelongue, G.
Aldizkaria:
International Journal of Production Economics

ISSN: 0925-5273

Argitalpen urtea: 2017

Alea: 193

Orrialdeak: 770-780

Mota: Artikulua

DOI: 10.1016/J.IJPE.2017.09.004 GOOGLE SCHOLAR
Datuen iturria: Scopus