Understanding how the functional integration of purchasing and marketing accelerates new product development

  1. Gonzalez-Zapatero, C.
  2. Gonzalez-Benito, J.
  3. Lannelongue, G.
Revista:
International Journal of Production Economics

ISSN: 0925-5273

Ano de publicación: 2017

Volume: 193

Páxinas: 770-780

Tipo: Artigo

DOI: 10.1016/J.IJPE.2017.09.004 GOOGLE SCHOLAR
Fonte de datos: Scopus