Understanding how the functional integration of purchasing and marketing accelerates new product development

  1. Gonzalez-Zapatero, C.
  2. Gonzalez-Benito, J.
  3. Lannelongue, G.
Revue:
International Journal of Production Economics

ISSN: 0925-5273

Année de publication: 2017

Volumen: 193

Pages: 770-780

Type: Article

DOI: 10.1016/J.IJPE.2017.09.004 GOOGLE SCHOLAR
La source de données: Scopus