Is advertising helpful for organic businesses? Differential effects of packaging claims

  1. Hidalgo-Baz, M.
  2. Martos-Partal, M.
  3. González-Benito, Ó.
Journal:
International Journal of Advertising

ISSN: 0265-0487

Year of publication: 2017

Volume: 36

Issue: 4

Pages: 542-561

Type: Article

DOI: 10.1080/02650487.2016.1203857 GOOGLE SCHOLAR
Data source: Scopus