Is advertising helpful for organic businesses? Differential effects of packaging claims

  1. Hidalgo-Baz, M.
  2. Martos-Partal, M.
  3. González-Benito, Ó.
Revue:
International Journal of Advertising

ISSN: 0265-0487

Année de publication: 2017

Volumen: 36

Número: 4

Pages: 542-561

Type: Article

DOI: 10.1080/02650487.2016.1203857 GOOGLE SCHOLAR
La source de données: Scopus