Is advertising helpful for organic businesses? Differential effects of packaging claims

  1. Hidalgo-Baz, M.
  2. Martos-Partal, M.
  3. González-Benito, Ó.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2017

Alea: 36

Zenbakia: 4

Orrialdeak: 542-561

Mota: Artikulua

DOI: 10.1080/02650487.2016.1203857 GOOGLE SCHOLAR
Datuen iturria: Scopus