Connections between entrepreneurial orientation, Marketing capaBilitY and Business perforMance perception: EMpirical evidence from Micro and sMall Business retailers
- Dos Reis Neto, J.F.
- Muñoz-Gallego, P.A.
- de Souza, C.C.
- Rodrigues, W.O.P.
ISSN: 1678-6971, 1518-6776
Datum der Publikation: 2013
Ausgabe: 14
Nummer: 3
Seiten: 236-271
Art: Artikel