Connections between entrepreneurial orientation, Marketing capaBilitY and Business perforMance perception: EMpirical evidence from Micro and sMall Business retailers

  1. Dos Reis Neto, J.F.
  2. Muñoz-Gallego, P.A.
  3. de Souza, C.C.
  4. Rodrigues, W.O.P.
Revue:
Revista de Administracao Mackenzie

ISSN: 1678-6971 1518-6776

Année de publication: 2013

Volumen: 14

Número: 3

Pages: 236-271

Type: Article

DOI: 10.1590/S1678-69712013000300010 GOOGLE SCHOLAR lock_openAccès ouvert editor