Power brand defense up, my friend! stimulating brand defense through digital content marketing

  1. Sawaftah, D.
  2. Aljarah, A.
  3. Lahuerta-Otero, E.
Zeitschrift:
Sustainability (Switzerland)

ISSN: 2071-1050

Datum der Publikation: 2021

Ausgabe: 13

Nummer: 18

Art: Artikel

DOI: 10.3390/SU131810266 GOOGLE SCHOLAR lock_openOpen Access editor