Power brand defense up, my friend! stimulating brand defense through digital content marketing

  1. Sawaftah, D.
  2. Aljarah, A.
  3. Lahuerta-Otero, E.
Journal:
Sustainability (Switzerland)

ISSN: 2071-1050

Year of publication: 2021

Volume: 13

Issue: 18

Type: Article

DOI: 10.3390/SU131810266 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus