Power brand defense up, my friend! stimulating brand defense through digital content marketing

  1. Sawaftah, D.
  2. Aljarah, A.
  3. Lahuerta-Otero, E.
Revue:
Sustainability (Switzerland)

ISSN: 2071-1050

Année de publication: 2021

Volumen: 13

Número: 18

Type: Article

DOI: 10.3390/SU131810266 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus