Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

  1. Valenzuela-Gálvez, E.S.
  2. Garrido-Morgado, Á.
  3. González-Benito, Ó.
Journal:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Year of publication: 2023

Volume: 17

Issue: 3

Pages: 337-352

Type: Article

DOI: 10.1108/JRIM-02-2021-0033 GOOGLE SCHOLAR
Data source: Scopus