Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

  1. Valenzuela-Gálvez, E.S.
  2. Garrido-Morgado, Á.
  3. González-Benito, Ó.
Revue:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Année de publication: 2023

Volumen: 17

Número: 3

Pages: 337-352

Type: Article

DOI: 10.1108/JRIM-02-2021-0033 GOOGLE SCHOLAR
La source de données: Scopus