Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

  1. Valenzuela-Gálvez, E.S.
  2. Garrido-Morgado, Á.
  3. González-Benito, Ó.
Aldizkaria:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Argitalpen urtea: 2023

Alea: 17

Zenbakia: 3

Orrialdeak: 337-352

Mota: Artikulua

DOI: 10.1108/JRIM-02-2021-0033 GOOGLE SCHOLAR
Datuen iturria: Scopus