Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate

  1. Aljarah, A.
  2. Bayram, P.
Buch:
Emerald Studies in Finance Insurance and Risk Management: New Challenges for Future Sustainability and Wellbeing

ISBN: 9781800439696

Datum der Publikation: 2021

Seiten: 441-462

Art: Buch-Kapitel

DOI: 10.1108/978-1-80043-968-920211024 GOOGLE SCHOLAR
Datenquelle: Scopus