Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate

  1. Aljarah, A.
  2. Bayram, P.
Book:
Emerald Studies in Finance Insurance and Risk Management: New Challenges for Future Sustainability and Wellbeing

ISBN: 9781800439696

Year of publication: 2021

Pages: 441-462

Type: Book chapter

DOI: 10.1108/978-1-80043-968-920211024 GOOGLE SCHOLAR
Data source: Scopus