Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
- Aljarah, A.
- Bayram, P.
Livre:
Emerald Studies in Finance Insurance and Risk Management: New Challenges for Future Sustainability and Wellbeing
ISBN: 9781800439696
Année de publication: 2021
Pages: 441-462
Type: Chapitre d'ouvrage