Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

  1. Tao, M.
  2. Alam, F.
  3. Lahuerta-Otero, E.
  4. Mengyuan, C.
Zeitschrift:
SAGE Open

ISSN: 2158-2440

Datum der Publikation: 2024

Ausgabe: 14

Nummer: 1

Art: Artikel

DOI: 10.1177/21582440241232751 GOOGLE SCHOLAR lock_openOpen Access editor